Built a repeatable SEO content system and trained a 10-person freelance team, growing traffic 3x while freeing the in-house team from day-to-day production.
🔮 Successfully hired and onboarded 9 overseas contractors
💎 Grew monthly traffic by 182%, from 17.7k to 50k
🧠 33% reduction in content rewrite rates (from 45% to 30%)
Aloa is a startup that helps companies outsource software development. As their first in-house marketing team member, I helped build out their blog engine, scale the SEO operation, and reduce dependence on leadership for day-to-day content.
Aloa’s leadership wanted to scale their SEO footprint, but they were stuck in the weeds.
Their small team was starting to scale, but there were no briefs and no clear system for managing freelancers. Writers turned over quickly, and blog quality was inconsistent.
To grow sustainably, they needed a repeatable way to plan, assign, and manage content—without requiring constant input from the founders.
*Recreated for confidentiality
*Recreated for confidentiality
Scaled blog traffic from 10K to 50K+ monthly organic visitors by publishing consistently and targeting high-intent keywords.
Raised the site’s Domain Rating by over 20 points, leading to stronger keyword rankings and increased inbound visibility.
Built and managed a team of 10+ contractors across content and design. Reduced the need for hands-on editing by standardizing processes and expectations.
Freed the in-house team from day-to-day content ops. By the time I left, they were running the system fully on their own—with higher quality and lower effort.
🎨 Own and maintain creative or content ops systems
🧭 Build AI-enhanced documentation, training, and operational structure
📚 Embed with creative studios or startup teams (even part-time)
🧩 Act as a strategic operator, not just a task-taker
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