Case Studies

Whether it's documenting workflows, optimizing SEO, or setting up the tools that power your team, I specialize in helping founders step out of the weeds.

Here's how I've done it in the past.

Lead Magnet Launch: Bootcamp Capstone

Developed project proposal, Asana board, cost estimation and communication guideline for a mock lead magnet launch for a bootcamp capstone project.

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Optimizing Customer Support System for Analytics @Subject

Built a lightweight Intercom tagging system and reporting dashboard that gave Subject’s success team clarity on what users needed—without adding overhead to the support team.

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Content Planning & Asset Hand-Off System @DBC Brand

Scaled up DBC’s content system by introducing briefs, templates, and clearer handoffs, which reduced confusion across teams and improved the quality + consistency.

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Scaling Content Operations & Team Onboarding Flow @Aloa

Built a repeatable SEO content system and trained a 10-person freelance team, growing traffic 3x while freeing the in-house team from day-to-day production.

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