Case Studies

Whether it's documenting workflows, optimizing SEO, or setting up the tools that power your team, I specialize in helping founders step out of the weeds.

Here's how I've done it in the past.

Optimizing Customer Support System for Analytics @Subject

Improved tagging systems and visibility between support and success teams at Subject, enabling data-driven insights and smoother onboarding.

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Content Planning & Asset Hand-Off System @DBC Brand

Created content briefs and trend audits at DBC to align influencers, editors, and leadership — improving content quality and scaling creative workflows.

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Scaling Content Operations & Team Onboarding Flow @Aloa

Helped grow Aloa’s content team from 1 to 10 contractors by designing onboarding systems and enforcing quality standards.

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