Scaled up DBC’s content system by introducing briefs, templates, and clearer handoffs, which reduced confusion across teams and improved the quality + consistency.
Content brief system adopted for 1 ongoing client
Brief system projected to save 2hrs/mo in communication
Research system projected to reinforce content strategy
Digital By Creatives (DBC) is a creative agency that connects influencers and brands through short-form video. With a flexible team of freelancers across video, strategy, and ops, they needed stronger systems as their content volume scaled.
The process for creating short-form social content was unclear and misalignment was costing them time.
There were no standardized briefs or trend documentation, and handoffs were inconsistent. Editors didn’t always know what the client wanted, creators weren’t sure what was expected, and account leads had to step in constantly to clarify.
With no system in place, it became harder to keep quality high as the volume grew.
*Recreated for confidentiality
*Recreated for confidentiality
Reduced the back-and-forth between account leads, creators, and editors by clarifying expectations at every stage of the content pipeline.
Trend audit gave creators a bank of proven formats to remix across client accounts—cutting down ideation time and increasing post volume.
Editable briefs ensured editors had context before touching footage. This led to fewer revisions and more on-brand content, even as volume scaled.
Created a system that DBC leadership could use to onboard new creators and editors faster—without needing to jump in themselves.
🎨 Own and maintain creative or content ops systems
🧭 Build AI-enhanced documentation, training, and operational structure
📚 Embed with creative studios or startup teams (even part-time)
🧩 Act as a strategic operator, not just a task-taker
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