Created content briefs and trend audits at DBC to align influencers, editors, and leadership — improving content quality and scaling creative workflows.
Content brief system adopted for 1 ongoing client
Brief system projected to save 2hrs/mo in communication
Research system projected to reinforce content strategy
Digital By Creatives (DBC) is a young enterprise creative agency based in Chicago that focuses on social media marketing and paid advertising.
The process for creating short-form social content was unclear:
Without clearer documentation and expectations, creative output was harder to scale and less aligned with brand goals.
I proposed and implemented two key systems to improve clarity and efficiency across the team:
A structured doc outlining:
These briefs became a shared touchpoint between the influencer, editor, and project manager — cutting down on back-and-forth and creative guesswork.
I also built a running database of:
This served as both inspiration and training — particularly helpful for onboarding new team members or evaluating influencer fit.
*Recreated for confidentiality
*Recreated for confidentiality
