DBM Bootcamp Capstone: Lead Magnet Launch

🏢 The Client

A mock digital product business launching a $37 dog training program using a freebie 5-step course as a lead magnet.

🚧 The Challenge

The client provided a voice memo requesting launch support for a landing page and checkout flow, and implied the need for a email drip campaign and social content. The team included a tech VA, copywriter, and designer. The challenge was to clarify scope, build a detailed launch plan, and set the team up for fast, cross-functional execution.

🔧 What I did

Offer Design & Pricing

Turned the founder’s voice memo into a client-ready scope deck
Designed three pricing tiers based on a base offer with optional add-ons
Highlighted deliverables, timelines, and what was/wasn’t included

Project Mapping

Built an Asana board breaking down all steps from kickoff to delivery
Mapped labor across team roles to clarify expectations and reduce overload
Provided a repeatable template the founder could use for future projects

Comms & Client Ops

Created an Airtable tracker to manage client updates and internal comms
Suggested communication cadences and responsibility ownership
Designed it to grow with the team and adapt to future offerings

*Recreated for confidentiality

✅ Results

Practice, Not Production

This project was not implemented, but it served as a strong proof of concept. It showed how I translate abstract ideas into working systems—connecting vision to action.

Here is the google drive link: https://drive.google.com/drive/folders/1-3Au__iO234tNk4R_GV7d9Pco5riq-Bf?usp=sharing

🤝 Let’s Work Together

I'm looking for retainer-based freelance roles where I

🎨 Own and maintain creative or content ops systems

🧭 Build AI-enhanced documentation, training, and operational structure

📚 Embed with creative studios or startup teams (even part-time)

🧩 Act as a strategic operator, not just a task-taker

Schedule a free CALL ☎️

Lead Magnet Launch: Bootcamp Capstone

Snapshot Achievements 🎉